Recently released figures on how much candidates spent on the recent Mayoral Election make quite interesting reading,
In total, nine candidates spent nearly $300,000. The plum role of Mayor (in this instance being for just two years) was worth around $140,000. The lowest amount spent was just $2,450. The highest spend was over $110,000 (more than a third of the total spend by all candidates). A Councillor who has previously stood at two previous Council Mayoral elections spent $63,000. His total spend over the three times he has unsuccessfully stood as Mayor is probably well over $100,000.
The successful candidate, Mayor Gail Giles-Gidney, spent just $41,000. This proves that just spending money on more and more glossy brochures does not guarantee success.
As mentioned above, we are required to re-elect a Mayor in September 2016. It will be interesting to see how much candidates tilt at the role of Mayor next time.