Bouncing Ball Branding

TransportLogoThe design of Sydney’s new public transport “brand” – a hopping ball – cost over $1 million for design fees, market research and testing.

Transport Minister Berejiklian defended the costs saying “it will add to information for customers”.

The branding to deck-out traIns, buses, posters and uniforms.

The State Opposition claims the cost is well in excess of $1M when a number of other consultancy contracts are considerable. According to Ms Berejiklian the re-branding signage will be introduced gradually.

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