Council officers have identified that in order to address the need for a customised signage approach, three levels of city signage may need to be developed.
City Entry Signs: These signs will be located at key entrance points to the city, replacing existing city signage. City entry signs will predominantly target vehicle traffic, using the slim-line vertical Ad Altissimo sign design as previously reported to Council.
Suburb entrance signage: These signs will be located at key suburb entrance points, replacing existing signage. Suburb entry sign will also predominantly target vehicle traffic, using the Ad Altissimo sign design derivative as previously reported to Council.
Suburb or locality signs: These signs will be located at local /and strip shopping precincts. This signage will target pedestrian traffic, and is similar to the type of signs used in the City/ and Chatswood Mall. It will incorporate Willoughby City Council branding elements, and be uniquely designed for the space. The sign design will offer suburb individuality and connectivity and support the economic development of strip shopping centres. It will be designed following consultation with the local and retail community.
NOTE: We are attempting to obtain a better map of proposed signage.